Fiction is often a reflection of reality in different tones and shades. My novels are based in a fantasy world which closely resembles our current society (barring the elves and stuff) Why did I do this? Well, I find it absurd how American society has progressed over the last few generations. Historically, America is a capitalist society. Nothing matters more than the mighty dollar in many people’s eyes. No longer are students driven to excel academically, dreaming of becoming a doctor or lawyer or the President of the free world. No, what matters now is becoming a football player earning millions of dollars or a reality show sensation.
Who needs to learn how to add long columns of numbers or read pages of flowery prose or write in complete sentences with ( brace yourself) punctuation?
Our young generation is dazzled by the life of the rich and famous. And the rich and famous do their best to entertain them, not necessarily bestowing words of wisdom to the impressionable, ADD generation. It’s common knowledge that Kim Kardashian and her new victim, erm ... I mean husband, recently named their precious (and money generating) bundle of joy a point on a compass. Poor Justin Beiber is going through a rough patch (his poor monkey) of adolescence. I wish I could emphasize more with the teenagers’ angst, in his private jet seems like a perfect setting. Taylor Swift and her never-ending, song inspiring, heartache. Aaron Hernandez (boy, did he keep it real dumb) and his bevy of legal woes. Chris Brown and Rihanna’s on-again, off-again, toxic relationship.
The point is that it matters not what these ‘celebrities’ do, what matters in the long run is how much they are worth. What cars do they drive? What name brand clothes do they wear? How many pairs of shoes do they have? How many houses do they own? What do they eat? What phone do they use? In sum, they are a selling an image that you are what you own.
A posh establishment by the name of Ray’s and Stark Bar , located in trend setting LA, is offering a ‘tasting water menu’. The innovative entrepreneurs have collected water from ten different countries, bottled the liquid according to their strict purity guidelines, and are now selling the beverage that reflects the excellence of their product. I perused the menu while drinking a cup of Joe, giggling uncontrollably at some points.
First off, the water is rated on two different scales, gauging its taste (sweet to salty) and its texture (smooth to complex). They also disclose the amount of sodium, magnesium, and calcium in each drink. This, apparently, is extremely important information. The most aesthetic pleasing to me was Voss from Norway. At $10 per 0.8 of a liter, I could see myself using the container as a vase. It’s cute.
America is represented with a chic beverage named Beverly Hills 90H2O. This brand goes as far as producing limited edition bottles (10,000 per batch) with unique numbers on their diamond-like glass bottles. The cost of being chic: $16 per liter.
By far the most expensive beverage on the menu comes from our Canadian friends. Berg is ultra smooth and sweet with little or no trace of minerals. Virtually untouched by man (machines must harvest the pieces of icebergs floating off the coast of Greenland, melt the chunks under strict purity laws, and bottle the results into the cute frosted bottles) The price tag of $20 per 0.75 liters seems reasonable.
Maybe it’s me, I don’t know, but I find this kind of merchandise... ridiculous. It’s water. I swear, its only water. In a world where so many of our brothers and sisters have to travel long distances( by foot, carrying a bucket full of hope in most cases) in order to find a source of clean drinking water, some people with too much money and not much sense feel a need to pay exorbitant prices for a basic, human , necessity. Water.
If I’m paying $20 for a liter of clear liquid, I expect the label to read Absolut. But hey, that’s just me.
For more information on Ray’s and Stark Bar, click HERE.
For the Tasting Water Menu, click HERE